If the preservation unit is to be recognized and/or funded by the public, information about its operations must be made accessible. It can be disseminated in straightforward or more creative ways. Word of mouth is the cheapest way to transmit information, but this can be harmful if the information is misrepresented or misunderstood. The best way to prevent misinformation is to stop it before it starts; at any rate, the record should be set straight swiftly. Information coming from the source, such as announcements about new projects and the completion of old projects, is generally more reliable. All merit attention and may be of interest to the public.

The "behind the scenes" activities of a preservation unit are often interesting to the public. Tours of the unit may be educational and illustrate the need for improved equipment and facilities. Handouts such as bookmarks, brochures, posters, mailings, and newsletters are excellent for quick highlights of collections or current projects. Visually stimulating graphics can get a point across swiftly. Joint exhibits with museums or other institutions, or the publication of articles in prominent journals, can also garner attention.
The Internet, with its ability to reach a vast audience, is fast becoming a staple of institutional public relations programs. If the Internet is to be used to full advantage, a few points have to be kept in mind:

• All information should be honest, accurate, current, and well organized. Dishonest, confusing, or out-of-date information can deter people from visiting the site and lessen confidence in the institution.

• The web site should contain basic information such as the institution's name, telephone number, fax number, and relevant e-mail addresses.

• A web site should not be a maze. The design should be visually appealing and straightforward, with information easily accessible.

• Web pages might include an online newsletter, updates on noteworthy projects, a staff list, most frequently asked questions, and links to all relevant universal resource locators (URLs).

Click on the links below to learn more about publicity.

1. Media Relations and Self-Marketing
2. Related Readings